Archive for August, 2010


It appears the search giant is constantly evolving how they determine importance on the web, and recency is becoming a more pervasive trend among the Google technocrati.

Check this article below by Denise Griffitts who has interesting details on what is becoming more important to get you the traffic you desire.

Click here for the complete story:

For more interesting articles on making money on the web with Affiliate Marketing and MMOs, subscribe to our blog today on the left!

Some excellent points about social media and mobile marketing groups in this article on Technorati:
Here’s an excerpt:
“When thinking Social, think Cross-Channel

Today’s social media and mobile marketing groups have an opportunity to work together and add value to one another’s efforts. In doing so, they also can improve their results and contribute directly to the top and bottom lines.

They key is to recognize:

1. Anyone who participates in your brand’s social media presence is engaged on some level and is worth identifying if at all possible.
2. The onus is on the business to separate those who have a positive point of view from those who do not. Understanding those who hold a “neutral” point of view is also important. Everyone who participates, if not already a customer, has the potential to be.
3. Many efforts focus on identifying and mitigating the risk of complaints, yet the majority of “followers” to a brand are interested in having a positive relationship.
4. It’s insufficient to focus on growing your base of “followers” as a metric of success, unless you are able to pull these customers into formal marketing efforts within and outside the boundaries of the given social media site.”

Registration Opens for G-Star 2010

Posted: August 19, 2010 in News

What a great exhibition of entertainment! G-Star 2010

‘G-Star 2010’ organized by the Ministry of Culture, Sports & Tourism and the Busan Metropolitan City, and co-hosted by the Korea Creative Content Agency, and the Busan IT Industry Promotion Agency.

This annual Game Exhibition will feature a wide variety of local and international game industry, as well as pc/on- line game, wireless/mobile game, video/consol game, machinery and other services.

There will also be ICON (International Content Creator’s Conference) 2010, Korea-China Game Culture Festival 2010, Korea Game Awards 2010, GNGWC (Game & Game World Championship) 2010.

‘G-Star 2010 can join the B2C and B2B, and companies want to participate G-Star website ( is through the participation application. G-Star secretariat said” We have 2 kinds of discount programs and variety support programs (accommodation, transportation etc.) for all participants overseas exhibitors. Whatever you imagine you’ll see more of G-Star 2010”

Registration for participants is until 15th of November 2010 and it is possible on G-star website(

Last year’s fair featured over 198 exhibitors from 21 countries, divided between two halls (B2C / B2B).

For more information, visit

The Hollywood Reporter International has a great article that explains how German Game publishers Bigpoint and Gameforge are leading the way in Free-to-play Online games.

Both partners with MMOLife, our relationship with them has always exceeded our expectations and therefore it is no surprise they are in the forefront of this great article.

This is truly the topic at this year’s Gamescom, which starts tomorrow in Cologne and lasts through the 18th.   (See 2 blog posts down for details and a link)

With growth of  $800 million to $3 billion in 6 years, Online F2P games are here to stay!

Click here to read the entire article @ THR Int’l has a great article on how to make money running a website.

I was able to focus on a single paragraph in the entire story that really struck a chord, so I quote:

“Selling affiliate marketing products from a website can also generate high levels of revenue where the website is sufficiently focused in subject nature and the right products can be found. Success in this respect means choosing only a few very relevant products and pitching them to site visitors in such a fashion as to make their purchase seem extremely attractive and beneficial”

The writer, Gordon Hamilton, hit the nail on the head right there.

All the more reason you should be signing up to take advantage of the MMOTraffic program right now, as you literally have nothing to lose and everything to gain!

To read the full article at, click here.

MMOLife, the global leader in Free to play MMO Gaming, is at Gamescom in Cologne! We will be demonstrating our first-of-its-kind, MMO Affiliate platform, (

We will attend the show from 17th-20th August ( and we have a meeting room as part of the Dutch Games Pavilion.

Please reach us at contact [a] or bram [a] and we will arrange a time to meet. We anticipate being very busy this year so please book your appointment with us as early as possible.

See you at the show!

Trilogy Studios Taps PlaySpan for Launch of Firefly

– A Complete Social Game Development and Monetization Platform –

Los Angeles & Santa Clara, Calif. – August 3, 2010 – Social game developer Trilogy Studios today introduced its Firefly platform, an industrial strength MMO technology framework for the development of social and casual multiplayer online games. Trilogy has signed PlaySpan, the global leader in monetization solutions, as its preferred partner to enable subscriptions and digital goods monetization for all properties built on the Firefly platform. Trilogy is developing social games using Firefly for leading entertainment and media companies, including both original IP and licensed content.

“We’ve spent the past five years building up an expertise in social and casual games, and now have a complete platform in Firefly to quickly deliver massive, immersive games for leading content publishers,” said Michael Pole, Trilogy Studios CEO. “Together with PlaySpan, we have a full service platform that works universally with third party developer tools and delivers top notch browser-based gameplay and monetization opportunities.”

PlaySpan’s monetization platform runs seamlessly on Firefly, and supports all leading Web browsers. The Firefly solution will take advantage of PlaySpan’s UltimatePay service, which provides over 85 global payment methods including credit card, PayPal, mobile, cash based, and the top selling Ultimate Game Card.

“Our partnership with Trilogy Studios takes a best practices approach and blends together two of the most formidable developer-based offerings in the games industry,” said Karl Mehta, Founder & CEO of PlaySpan. “We expect the combined service to be put in use immediately by several major studios and content publishers looking to maximize revenue opportunities in a seamless and cost effective manner.”

In addition to facilitating commerce transactions, PlaySpan will provide a comprehensive developer analytics console, consolidated reporting, and monthly settlement for all payment methods to Trilogy and its clients.  PlaySpan will also act as the merchant of record on behalf of Trilogy partners who use Firefly.

The Firefly platform integrates the features of a traditional MMORPG into a very small footprint that allows nearly instantaneous access to the game through a Web browser.

Features include:

  • Support for a variety of gameplay elements including achievements and quests, skills development and leveling, in-world gameplay such as item collection and cooperative activities, as well as integrated game instances;
  • An interactive experience that allows players to click, walk over, stand on, throw and mingle with virtually any object or character in the game;
  • Integrated monetization program, in cooperation with PlaySpan, that offers subscriptions, sponsorships, microtransactions and advertising, as well as reporting and data mining.
  • Social networking features such as integrated email, chat and messaging; users can generate content in-game and post it to their profiles.
  • Summon players across multiple servers for on-demand player interaction; track user interaction and make friend recommendations for compatible players.
  • All games built on Firefly are COPPA compliant and include built-in child safety tools such as activity monitoring, filtered Free Chat and Safe Chat, parental monitoring tools and a dedicated interface for full visibility into their child’s online play.