From Technorati: Targeting Socially Loyal Customers: Part 2

Posted: August 22, 2010 in Content
Some excellent points about social media and mobile marketing groups in this article on Technorati:
Here’s an excerpt:
“When thinking Social, think Cross-Channel

Today’s social media and mobile marketing groups have an opportunity to work together and add value to one another’s efforts. In doing so, they also can improve their results and contribute directly to the top and bottom lines.

They key is to recognize:

1. Anyone who participates in your brand’s social media presence is engaged on some level and is worth identifying if at all possible.
2. The onus is on the business to separate those who have a positive point of view from those who do not. Understanding those who hold a “neutral” point of view is also important. Everyone who participates, if not already a customer, has the potential to be.
3. Many efforts focus on identifying and mitigating the risk of complaints, yet the majority of “followers” to a brand are interested in having a positive relationship.
4. It’s insufficient to focus on growing your base of “followers” as a metric of success, unless you are able to pull these customers into formal marketing efforts within and outside the boundaries of the given social media site.”

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