MMO Traffic expands to North America, names online industry veteran Thomas Lee as head of new U.S Operations.

MMO Traffic, a division of MMO Life, the world’s leading international MMO marketing company, has appointed Thomas Lee as Chief Revenue Officer and head of U.S. operations. Adding to their world-renowned leadership team, Lee will act as a bridge between the MMO Traffic team in the Netherlands and the new U.S. operation in Los Angeles. Lee’s new role includes overseeing the U.S. expansion,spearheading business development efforts, expanding operations, overseeing partner relations and bringing new developers on board. He will in addition focus on building relations with international companies, specifically those based in Asia.

“Appointing Thomas is an extremely important play for the future growth of MMO Traffic,” said Chief Executive Officer and Founder, MMO Traffic, Reinout te Brake. “As a respected game industry veteran, Thomas’ extensive international network, deep knowledge of the MMO industry and broad experience collaborating across departmental lines mixed with his extraordinary respect of people and our shared values and ambitions make him the perfect choice to lead U.S. operations, build our developer network and ensure the continued success of MMO Traffic.”

A video game executive and entrepreneur with a deep understanding of both development and publishing, Lee brings with him more than 15 years of game industry experience with some of the world’s most distinguished publishers, including Origin/EA, Square Enix, and most recently Gamepot (USA) Inc., where he served as Senior Director of Business and Marketing spearheading efforts to make a top free-to-play game portal in North America. Prior to Gamepot, Lee was a pivotal member of Nexon America’s new business development team for two years, overseeing the free-to-play game publisher’s major growth.

“The opportunity with MMO Traffic is a perfect fit with my knowledge and international network,” said Thomas Lee, chief revenue officer, MMO Traffic. “As Chief Revenue Officer, and the new Head of U.S. Operations, I look forward to furthering the company’s success and growth as we continue to redefine the MMO game marketing landscape, becoming the leading MMO marketing partner worldwide.”

MMO Traffic, part of the MMO Life Group, is the largest MMO games network using affiliate partnerships with a worldwide reach. MMO Traffic strives to increase developer’s player base by using new channels to gain higher customer penetration and provide customers with additional value through delivering targeted audience. By connecting premium content with the high-quality targeted affiliates, MMO Traffic delivers a profitable balance for both developers and affiliates alike.

Offerings include MMO Traffic’s portfolio of leading MMO games, from wide-ranging, localized content catering to the needs of the general public to those of hardcore MMO game fans. The company provides unique, high converting campaign formats with a variety of choice, ranging from display ads and widgets to integrated content in the look and feel of the affiliate’s websites.

MMO Traffic has also developed a state-of-the-art platform with a universal interface. The company’s proprietary geo-IP targeting software aggregates detail-rich micro data (i.e. IP-tracking, digital postal, geographical intelligence) that is invaluable for planning highly regionalized advertising campaigns and creative, localized content.


The single biggest misconception about games is that they’re an escapist waste of time. But more than a decade’s worth of scientific research shows that gaming is actually one of the most productive ways we can spend time.

No, playing games doesn’t help the GDP – our traditional measure of productivity. But games help us produce something more important than economic bottom line: powerful emotions and social relationships that can change our lives–and potentially help us change the world.

Currently there are more than half a billion people worldwide playing online games at least an hour a day — and 183 million in the US alone. The younger you are, the more likely you are to be a gamer — 97% of boys under 18 and 94% of girls under 18 report playing videogames regularly. And the average young person racks up 10,000 hours of gaming by the age of 21. That’s almost exactly as much time as they spend in a classroom during all of middle school and high school if they have perfect attendance. Most astonishingly, 5 million gamers in the U.S are spending more than 40 hours a week playing games — the same as a full time job!

Why are we increasingly turning to games? According to my research, it’s because games do a better job than ordinary life of provoking our most powerful positive emotions — like curiosity, optimism, pride, and a desire to join forces with others to achieve something extraordinary. Games also, increasingly, are a particularly effective way to bond with our friends and family — strengthening our real-life and online social networks in ways that no other kind of social interaction can.

That’s what I mean when I say — in the title of my new book — that Reality is Broken.” The fact that so many people of all ages, all over the world, are choosing to spend so much time in game worlds is a sign of something important, a truth that we urgently need to recognize.

The truth is this: in today’s society, computer and video games are fulfilling genuine human needs that the real world is currently unable to satisfy. Games are providing rewards that reality is not. They are teaching and inspiring and engaging us in ways that reality is not. They are bringing us together in ways that reality is not. And unless something dramatic happens to reverse the resulting exodus, we’re fast on our way to becoming a society in which a substantial portion of our population devotes its greatest efforts to playing games, creates its best memories in game environments, and experiences its biggest successes in game worlds.

Fortunately, however, this temporary exodus is not a complete waste of time!

When we play a good game, we get to practice being the best version of ourselves: We become more optimistic, more creative, more focused, more likely to set ambitious goals, and more resilient in the face of failure. And when we play multiplayer games, we become more collaborative and more likely to help others. In fact, we like and trust each other more after we play a game together — even if we lose! And more importantly, playing a game with someone is an incredibly effective way to get to know their strengths and weaknesses–as well as what motivates them. This is exactly the kind of social knowledge we need to be able to cooperate and collaborate with people to tackle real-world challenges.

The good news about games is that recent scientific research shows that all of these feelings and activities can trickle into our real lives.

For example: kids who spend just 30 minutes playing a “pro-social” game like Super Mario Sunshine (in which you clean up pollution and graffiti around an island) are more likely to help friends, family and neighbors in real-life for a full week after playing the game.

People of all ages who play musical games like Rock Band and Guitar Hero report spending more time learning and playing real musical instruments than before they started playing the videogame.

And just 90 seconds of playing a game like World of Warcraft – where you have a powerful avatar – can boost the confidence of colleges students so much that for up to 24 hours later, they’re more likely to be successful taking a test at school… and more outgoing in real-world social situations.

This “spill-over” effect of games means that young people who identify strongly as gamers have real-world talents and strengths that will indoubtedly serve the well in the future — if they understand that these are real skills and abilities, not just virtual ones. That’s why I wanted to write Reality is Broken: to show gamers (and parents of gamers) exactly how playing games can prepare us to tackle challenges like curing cancer, ending world hunger, and stopping climate change. (Yes, it’s true! There are games to help players do all of these things).

Of course, there can always be too much of a good thing. Studies by both university researchers and the U.S. Army Mental Health Assessment Team show that playing games up to 21 hours a week can produce positive impacts on your health and happiness — especially if you’re playing games face-to-face with friends and family, or playing cooperative games (rather than competitive games). That’s why I personally recommend that parents of gamers spend as much time as they can playing, too. In fact, just this week, a new study by Brigham Young University’s School of Family Life revealed that daughters who play videogames with their parents report feeling much closer to their parents — and demonstrate significantly lower levels of aggression, behavior problems, and depression.

But when you hit 28 hours a week of gaming or more, the time starts to distract you from real life goals and other kinds of social interaction that are essential to leading a good life. Multiple studies have shown it’s the 21-hour mark that really makes the difference — more than 3 hours a day, and you’re not going to get those positive impacts. Instead, you’ll be at risk for negative impacts — like depression and social anxiety.

So what’s the optimal level of gaming? For most people, an hour a day playing our favorite games will power up our ability to engage whole-heartedly with difficult challenges, strengthen our relationships with the people we care about most — while still letting us notice when it’s time to stop playing in virtual worlds and bring our gamer strengths back to real life.

It is time to stop wasting time with all the noise and improve your affiliate signup process. Stop using time and resources to investigate fraudulent affiliate signups and determine which affiliates are ready to start sending you valuable traffic.  This post gives you some really quick things you can implement this afternoon that will immediately improve the quality of affiliates signing up for your affiliate program.

Here are five simple and easily implemented verifiers you can add to your signup process to immediately save you time.
Curious about getting your affiliate program up and running?  Signup for a 1 Month Free of HasOffers and really get started.  Thousands of brands trust HasOffers to track and manage their affiliate programs and you can too.

The 10 Painful Reasons Why Your Blog Doesn’t Make Money Online – Sourceblogger

Are you having trouble making money online? Of course you are! Want to start making money online for all the time and energy you spend blogging? Of course you do!
But, there’s a real reason why you haven’t been successful —and no one has honestly shared with you the painful truth why your blog doesn’t make money online, have they?!
Until now!
Some of what is going to be shared…you may know it already…whether you want to admit it or not.
So, put your seatbelt on and let’s take a look at what we can do to start increasing your online earnings, shall we?

1) Why Did You Pick The Niche/Category of Making Money Online Anyway?

As was mentioned in “How Much Money Do Bloggers Make Blogging,” only a very small percentage of bloggers are consistently making a significant amount of money online blogging.

If you sat down with that select group of bloggers, you would see they possessed something that you do not at this point — experience.

It’s very difficult to provide monetization advice when you just don’t have that experience. And no, you can’t “fake it until you make it!”

2) Who Are You? Why Should I Listen To You About Making Money Online From Blogging?

Sure, bloggers are 30% more likely to buy something online, but only from reputable resources.

Blogging is truly about trust, transparency and visibility…qualities that you have not established thus far.

Reach out to your fellow bloggers and readers; develop your network first.

(Hint: Think about getting your own domain. Blogspot in your site’s URL is a big deterrent. Are you just here temporarily?

3) I Want  Know More About…

Developing an opt-in list, the successful creation and launching of a digital product or service , I want to know what a shared revenue project is, I want to know what affiliates to use and what type of advertising would work for my blog, I want to know…how to increase traffic. I want to know…I want to know…I want to know! Hello?!

So, you wanted to be the “Make Money Online” guru…are you prepared to answer these types of questions from your readers?

To read the rest of the article, please follow the link to the source:

credited to : CT Moore from : Reve News

Over the last two days, the dust from Affiliate Summit East 2010 has settled and most of us have recovered from the jet lag and three consecutive days of late nights and early mornings (for some there may have been some drinking involved).  And now that we’re starting to settle back into an everyday pace, a lot of us are assessing just what we took home from the conference. Well, here are the top 5 things I took away from ASE 2010.<p align=”none”> </p>
1. AdWords faces some tough competition
From Facebook Ads to Plenty of Fish, advertisers seem to be turning to user-driven-networks spread their message. And it’s no surprise why.
While AdWords only lets you target by location and intent, user-driven networks let advertisers reach users by both location (great for localized offers) and demographics while at the same time fostering a network affect of like-minded shoppers. So while Adwords only helps you reach users that are already aware of the kinds of services/products you offer, user-driven networks allow you to reach a completely untapped customer base through their social interests.
2. Facebook Ads are the new big thing
Despite the fact that Facebook Ads are bupkis advertisers are drinking the Kool-Aid. No matter if it was a session or a one-on-one interview, everyone seemed to be talking about Facebook Ads. Those who’d figured out the platform heralded positive results, and those who hadn’t figured it out weren’t ready to give up on it just yet and wanted to know more about how to leverage it.
In a nutshell, Facebook Ads let advertisers target users by demographics and personal network; and that affords them a bit more trust currency. And as we know, belief is essential to selling. For instance, your ad might tell a user that one of their friends “liked” your product/service, and that seems to help with conversions more than a run-of-the-mill banner ad or sponsored result. Of course, the flip-side of that is that your product/service can’t completely suck.
3. Email remains a vital component
Believe it or not, email is not just still important, it’s more important than ever. And the reason is that email notifications are an integral part of the social networking experience. Just think about it: whenever a contact takes any action on your profile or content on a social network, you get an email notification.
As Declan Dunn pointed out in his session, marketers should pay attention to users’ email experience for two reasons. First, email is obviously integral to keeping users engaged in whatever community you’ve built-up through social media.
Secondly, and more importantly, depending on the platform you use to manage that community, either you can’t advertise directly to them or it’s inappropriate/inadvisable to do so because it infringes on their community experience. So email notifications become one of your best opportunities to promote any product or service.
4. A picture is worth a thousand clicks
During his awesome session on Facebook Ads, Jeremy “Shoemoney” Schoemaker broke down the most important elements of a Facebook Ad. And the most important piece of the puzzle was, you guessed it, the image.
Essentially there are three elements to a Facebook Ad: the title,  the ad copy, and the image. From his own personal experience with Facebook Ads, Jeremy has found that the image impacts an ad’s performance much more so than the body or the title. So much so, in fact, that between the three elements, Jeremy focuses 70 percent on the image, and only 20 percent on the body and a mere 10 percent on the title.
5. Sex still sells
Of course, this isn’t exactly a revelation. But sometimes, it helps to be reminded of  age old truths — if only to not lose sight of them.
For starters, there were no shortage of pretty face representing the CPA networks and merchants. One network even had a pair of bikini babes prowling the conference floor.
But sex seems to work even on a performance-basis (no pun intended). In fact, one of the examples Shoemoney offered during his session (linked above) was an experiment where he sent US traffic to ad pages where some of the ads featured a cleavage pic and some foreign text. The cleavage/foreign language pics got more clicks than the non-cleavage ads that had English copy.
So it seems that sometimes, it doesn’t matter what your call-to-action or value propositions. Users seem to judge books by their cover, and have their minds in the gutter.
The sum of it all
Overall, Affiliate Summit East 2010 is the best conference I’ve been to this year, and maybe one of the best ever. Unlike a lot of other industry conferences, everything was extremely well organized (from sessions to parties), and the networking opportunities abounded in both quantity and quality.
More importantly, all the intelligence to be gained through sessions came directly from the front lines. After all, these are affiliate marketers. They live and die by their performance, so there’s no margin for error. They’re very focused on results, and very quick to figure out what works and what doesn’t.
In a nutshell, everything I learned was about what is working, not what was fun or cool to do with someone else’s money. I’m looking forward to doing it all again in Las Vegas in January.

7 Tips for creating a great Affiliate site

Posted: September 19, 2010 in News

7 Tips for creating a great Affiliate site


I was thinking about what goes into creating a new affiliate site, and I’ve outlined the seven important elements when I start up a new affiliate project.

This primer is intended for folks that are just breaking into affiliate marketing. I know some people are searching for a “get rich quick” lesson, and that’s not the way it works with affiliate marketing.

Affiliate sites should be viewed as long-term projects, and not quick hits.

As far as the prevalence of affiliate programs among retailers, Internet Retailer magazine recently released their list of the Hot 100 Retail Web Sites, and 75% of those retailers had one or more affiliate programs in place.

Anyhow, here are the seven things to consider when setting up an affiliate site. Note that the various services I mention are those that I use personally. I mention them, because I’ve been happy with the pricing and service and would personally recommend them.

Also, I would create a new site with WordPress as the content management system, because of the ease of use and flexibility of the platform. You can get WordPress for free. If you’re not familiar with WordPress, I’d suggest reading through WordPress For Dummies

2-3 topics you care about
When starting a new affiliate site, don’t try to leverage the latest trends. Instead, focus on topics that interest you. Try brainstorming 2-3 areas where you are passionate and create your site based on the one that you think you’d like to focus on the longest.

Domain name
You’ll need a domain for your new site. I use, where you can get a .com domain for around $10 per year. Don’t obsess about your domain name – I’d say you shouldn’t spend more than 20 minutes picking it out. Just get something relevant to your topic, and the shorter the better. Start with a registration of one year, because you can extend it at any time, but if you decide the domain stinks, there is no use being locked into multiple years.

There are many options for hosting your site. For the purpose of simplicity, there are two main types of hosting accounts you can get: shared servers and dedicated servers. The former is a cheaper option where your site is on a server with lots of other sites, while a dedicated server only has your site(s) on it. When you’re starting a new affiliate site, a shared plan should suffice. Currently, I use bluehost for some new, small projects and Liquid Web for my main, important sites. bluehost is low-cost and they have a one-click install for WordPress. Liquid Web is a bit pricey, but you’re paying for excellent support and uptime.

Email service
One of the key methods for driving traffic back to affiliate sites is to work with an email service provider that enables your visitors to opt-in to get updates, newsletters, etc. from you by email. I use AWeber to manage my email lists and messages. AWeber enables me to provide an option for visitors to subscribe to my blog RSS via email, as well as newsletters, and series of follow-up emails on various topics.

This is the cheapest and most important part of a new affiliate site: patience. Resist the temptation to put up ads right away. Instead, focus on building content to give people a reason to visit your site. When the time comes to incorporate ads, focus on relevant ads, and not those that pay the best. I’d suggest posting ten or more times (or longer) to a blog before any ads are up there. When you do put up ads, go beyond the banner. The vast majority of my affiliate commissions come from text links.

So, if I am writing about a new camera or computer, I’ll link the name of the device to a place where it can be purchased. That’s far more effective than a banner for the product. But it’s essential that you constantly test different ways to run advertising on your site to optimize the advertising strategies and phase out things that don’t work. Use an ad server like OpenX to run A/B testing.

Also, you don’t want to hear this, but you shouldn’t expect much money for months. It takes time to build up a site and an audience. It can be a grind, but stick with it.

Find your voice
People will follow your affiliate site as they get to know you. Odds are that you’re not a journalist, so don’t pretend. Just be yourself and write in your voice. It can sometimes get tough to think of things to wrote on your blog, so make it a practice to have an editorial calendar where you will schedule topics to write in the future. I frequently send myself email with ideas for future blog posts.

Also, consider setting up a page where people can ask you questions about your topic and answer them on the blog. I use to manage this process. And you can bulk up the content of your site with targeted articles from I not only publish articles from there, but write them, too (Shawn Collins on, so I can get more exposure for my site.

Finding an affiliate program

There are a variety of ways that affiliates can find affiliate programs. The 2009 Affiliate Summit AffStat Report breaks out all of the ways that affiliates are finding out about affiliate programs to join.

If you are in the gaming space, you’ll want to check out, the best monetization for MMOs on the planet!

DFC Intelligence Forecasts English Language Free-to-Play Games to Reach $2 Billion

August 31, 2010San Diego, CA A new report from DFC Intelligence forecasts that the market for English language client-based free-to-play (F2P) games on the PC is expected to grow from about $250 million in 2009 to $2 billion by 2015.  This growth is largely due to widespread adoption of high-speed Internet connections combined with a growing willingness of consumers to buy digital content and improved payment options such as prepaid retail cards. The F2P market has been firmly established in Asia for many years.  According to DFC analyst Insun Yoon, “for many Korean companies the market in North America has not taken off nearly as fast as they expected.  Much of this can be attributed to the immature infrastructure and a lack of established payment and service mechanisms.  The good news is that this is starting to change and consumers are starting to realize that the game play of top high-end F2P games can be quite sophisticated.”

Most F2P games operate under a model where users can download and play a game for free and have the option to buy virtual goods or upgrade to a subscription package that opens additional play content.    “F2P games can have multiple payment options and most successful games look to bundle products in creative packages such as the ability to buy a monthly or annual subscription that include a set amount of virtual currency.  Creativity in marketing, packaging and distribution are the keys to generating increased revenue” said David Cole, an analyst at DFC.  By the end of 2010, it is expected that English language client based F2P games will have a combined total of 128 million registered users.  While this is not as high as many browser based games and games on social networks,  F2Ps have fairly high conversion rates. “Registered user numbers are a fairly meaningless metric in this market.  Once a consumer is able to get a game downloaded and running conversion rates for high-end F2P games tend to be fairly high,” says Yoon.

One major problem is that in North America and Europe it is still difficult for consumers to successfully install a large client.  In conjunction with Pando Networks, a game delivery services company, DFC is providing a separate report on Online Game Delivery.  This report shows that consumers in South Korea, Romania, Japan and Sweden have significantly higher download speeds than the rest of the world.  According to the Pando report, eight of the fastest 12 cities in the world are located in Korea.

It appears the search giant is constantly evolving how they determine importance on the web, and recency is becoming a more pervasive trend among the Google technocrati.

Check this article below by Denise Griffitts who has interesting details on what is becoming more important to get you the traffic you desire.

Click here for the complete story:

For more interesting articles on making money on the web with Affiliate Marketing and MMOs, subscribe to our blog today on the left!

Some excellent points about social media and mobile marketing groups in this article on Technorati:
Here’s an excerpt:
“When thinking Social, think Cross-Channel

Today’s social media and mobile marketing groups have an opportunity to work together and add value to one another’s efforts. In doing so, they also can improve their results and contribute directly to the top and bottom lines.

They key is to recognize:

1. Anyone who participates in your brand’s social media presence is engaged on some level and is worth identifying if at all possible.
2. The onus is on the business to separate those who have a positive point of view from those who do not. Understanding those who hold a “neutral” point of view is also important. Everyone who participates, if not already a customer, has the potential to be.
3. Many efforts focus on identifying and mitigating the risk of complaints, yet the majority of “followers” to a brand are interested in having a positive relationship.
4. It’s insufficient to focus on growing your base of “followers” as a metric of success, unless you are able to pull these customers into formal marketing efforts within and outside the boundaries of the given social media site.”